MEET OSCAR PEARCE

Nissan Australia teamed up with Australia’s top GeoGuessr Oscar Pearce to design a hunt for a hidden Nissan Patrol. Oscar and his community specialise in gamified location hunting, spending hours decoding a single image to pinpoint one exact location on Earth — making Oscar the perfect person to craft our clues.

Oscar’s clues required intricate knowledge of Australia’s unforgiving landscape and combined specific tree types, mountain formations and soil colours that led hunters to a single location in the Flinders Ranges, South Australia.

LAUNCHING THE HUNT

The hunt began on Oscar’s YouTube and Discord channels where his community started decoding the clues. From there, it spread to Reddit, 4WD Groups, and Nissan’s social channels. Before moving off the screens and into the outback. Until, a mum and her son finally found the Nissan Patrol.

FIRST TO FIND IT,
KEEPS IT

See how Oscar Pearce helped Nissan Australia create a car hunt across a country bigger than Europe.

“Harder than finding 1 needle in 17 million haystacks”

- Oscar Pearce